EFFECTIVENESS OF MARKETING ASSISTANCE SCHEMES OF MSME’S

Abstract

Micro and Small (MSEs) play an important economic role in many countries. The purpose of this is to know the effectiveness of Marketing Assistance Scheme towards the MSME’s in Ernakulum and Thrissur districts. Marketing Assistance Scheme is enriched with various programs to uplift the MSME’s such as enabling buyer seller meet, conducting different kinds of exhibitions for the promotion and marketing of their products and services. Sample sizes of 50 respondents were selected for the study. So from the study it is observed that MSME’s marketing issue is not solved with the emergence of Marketing Assistance Scheme because of the lack of awareness and coverage about this scheme. So from the study it is observed that MSME’s marketing issue is not solved with the emergence of Marketing Assistance Scheme because of the lack of awareness and coverage about this scheme. Making proper awareness about this scheme can uplift the functioning of various MSME’s situated in Ernakulum and thrissur districts.