A STUDY ON INVESTMENT BEHAVIOUR OF PROFESSIONALS

Abstract

Abstract: This study deals with the Investment Behaviour of Professionals with special reference to Ernakulum. According to Henry Ford “The highest use of capital is not to make more money, but to make money do more for the betterment of life”. This study aims to understand the difference in perception of professionals to various investment alternatives. The present study cover various factors related to investment behaviour such as the level of awareness, motivational factors, factors influencing the investment decisions, the long and short term goals of investment and recent trend of investments of professionals . The study reveals the fact that the majority of the respondents have only low level of savings. Besides, they are given more importance to bank deposit and government securities. The short term goal of investment is return and long term goal is children future. So there is high scope for innovative financial products among the professionals.