A STUDY ON AGRI-PRENEURIAL TRAITS IN KOTTAYM DISTRICT

Abstract

Agri-preneurship provides innumerable business opportunities in the agriculture field. Agricultural entrepreneurship can be defined as being primarily related to the marketing and production of various agricultural products. For the success completion of any job, the organizer should possess certain special qualities. These qualities are known as traits or features.A trait can be explained as an underlying characteristic of a person which leads to the effective or superior performance of a job. This study grounded to understanding the traits possessed by an Agri-preneur such as Risk taking(RT), Innovation(IV), Ethics and values(EV), Competitive spirit(CS), Leadership qualities(LQ) and Team work(TW). These factors are identified through previous research and each one measured based on 5-point interval scale.Primary data was collected from sample respondent using a structured interview schedule from 30 agri-preneurs. The data was analyzed using independent t-test and one way ANOVA. It was found that the most prominent trait among agri-prenuer is team work followed by leadership quality, competitive spirit, ethics and values, innovations and risk bearing