| Title: | CUSTOMERS PERCEPTIONS TOWARDS ORGANIZED RETAILING AND SMALL SCALE RETAILERS |
| Authors: | Dr. Gimson D. Parambil |
| Keywords: | Customer perception,retail |
| Issue Date: | Mar-2017 |
| Publisher: | International Journal of Research and Analytical Reviews (IJRAR) |
| Abstract: | The retail segment is in a position of large scale expansion. The customer is the most important stakeholder in this segment. So this study aims at finding out the “customer perception towards organized retailer and Small scale retailers” using some selected factors like customer perception, customers attitude, promotional measures, services offered and role of brand. |
| URI: | http://localhost:8080/dspace2/xmlui/handle/123456789/536 |
| Appears in Collections: | Articles By Dr. Gimson D. Parambil |
| File | Description | Size | Format | |
|---|---|---|---|---|
| 2017 March GDP CUSTOMERS PERCEPTIONS TOWARDS.pdf | 444.35 kB | Adobe PDF | View/Open |
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