A STUDY ON BRAND SWITCHING OF CONSUMERPRODUCTS WITH SPECIAL REFERENCE TO PATANJALI PRODUCTS IN ERNAKULUM DISTRICT

Abstract

Generally consumer product introduces some innovations in the form of price, service quality and advertisement service quality, price of product and other marketing strategies to promote their brand among customers so that they become familiar with the brand. Customers only prefer good quality products no matter how less they are exposed to any such brands. So in this study, an attempt is made to find out the brand switching of consumer products with special reference to Patanjali products in Ernakulum District.